Link-in-bio for businesses and brands

Link-in-bio tools are often associated with influencers and creators, but they're equally valuable for businesses and brands. From a local bakery to an international clothing brand — a well-organized bio link page can strengthen your marketing, customer service, and sales.

Why businesses need a link-in-bio

Social media is the first point of contact with potential customers for many businesses. But the step from an Instagram post to your website is bigger than you think. A link-in-bio page lowers that barrier.

Benefits for businesses:

• Central hub — All important links in one place
• Measurable — See which campaigns drive traffic
• Flexible — Update links instantly for new campaigns or promotions
• Professional — Branded page that matches your visual identity

Use cases for businesses

Retail and e-commerce

Link directly to product pages, the latest collection, sale page, or lookbook. With a Mini Shop, you can even sell directly without visitors needing to go to your web store.

Hospitality

Menu, reservations, reviews, location, and opening hours — all accessible via one link. Put a QR code on your window or menu card for extra reach.

Service providers

Portfolio, price list, booking system, and reviews on one page. Potential clients find everything they need to make a decision.

B2B companies

Case studies, whitepapers, demo requests, and company presentations. Use your bio link as a mini-website for leads coming in through LinkedIn or social media.

Events and entertainment

Tickets, lineup, venue info, and aftermovies. Update your page in real-time during the event for the best experience.

Best practices for business bio links

Keep it branded

Use your company colors, logo, and visual identity. With LinkDash, you can choose from over 20 templates and fully customize colors to match your brand. Business users can even remove the "Powered by" branding for a fully white-label experience.

Segment by campaign

Create separate link-in-bio pages for different campaigns or channels. One for Instagram, one for LinkedIn, one for your email newsletter. This lets you measure what works per channel.

Integrate with your CRM

Add UTM parameters to your links so you can see in Google Analytics which traffic comes from your bio link. This helps measure ROI.

Update weekly

An outdated bio link is worse than no bio link. Schedule a weekly moment to review and update your links. Remove expired promotions, add new content.

Multi-page for larger businesses

Large businesses with multiple departments or brands often need more than one page. With the LinkDash Business plan, you can manage up to 10 pages under one account. One page per brand, department, or campaign.

Accept payments

With built-in payment options, you can sell products or services directly through your bio link. iDEAL, Wero, and Bancontact are supported — ideal for the Dutch and Belgian market.

Get started

A professional bio link page for your business can be set up in 10 minutes. Start free with LinkDash and discover what a good bio link can do for your business.